Thursday, 15 March 2012

For Obama, selling an agenda can get personal

Ever in search of the right face to humanize his agenda, President Barack Obama sure isn't shy about using his own.

Never mind the limousine, the butlers and the presidential jet Obama has now. Or the Ivy League degrees and the millions of dollars in book sales. The leader who lives in an executive mansion is fond of reminding people he is one of them: a parent who is not so far removed from economic struggles and family juggles.

"Anybody who has been out of work _ and by the way, I've been out of work _ knows that feeling you get when you're out of work," he told an audience in Iowa. "It's not just because you're worried about paying the bills. …

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