AAP General News (Australia)
04-11-2011
QLD:Jetstar reviews unflattering content
BRISBANE, April 11 AAP - Jetstar will review a blurb on its website that contains some
less than flattering descriptions of Cairns.
The blurb, taken from the Lonely Planet Guide, describes the city's retail areas as
"bursting with Ken Done clothes and stuffed koalas".
It says its esplanade lagoon is "an attempt to make up for the fact that waterfront
Cairns doesn't actually have a beach" but also notes the attraction is "beautifully designed".
Tourism Minister Jan Jarratt said she'd be taking the matter up with Jetstar.
"I do find it perplexing and I am pursuing a meeting with Jetstar to determine the
company's rationale in this approach," she said in a statement to AAP.
But that might not be necessary.
Jetstar on Monday said it would review the material and no harm was intended as the
Cairns tourism industry works to recover from Cyclone Yasi.
"We will review the copy," a spokeswoman for the airline said.
"All of the destination information on the website is sourced from Lonely Planet.
"No harm was intended. Cairns is an extremely popular destination for our customers
and we are committed to marketing it as a destination."
AAP tnf/jnb
KEYWORD: JETSTAR CAIRNS
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